TikTok Plots Local Services Expansion to the U.S.
TikTok is planning to expand its local services business into the United States, aiming to connect local merchants with users and creators to enhance commerce and local advertising.
This initiative follows successful experiments in Southeast Asia and aligns with TikTok’s growing focus on commerce as its global business matures.
The company is actively recruiting staff in Seattle, Los Angeles, and New York to evaluate opportunities for integrating local businesses into the TikTok ecosystem.
This move is part of a broader strategy to support local businesses and justify its presence in the U.S., despite potential regulatory challenges.
In addition to its local services expansion, TikTok is broadening its e-commerce operations, with plans to launch in Italy, Germany, France, Japan, and Brazil.
This global expansion underscores TikTok’s commitment to integrating commerce into its platform, offering new opportunities for businesses and consumers alike.
However, the future of TikTok in the U.S. remains uncertain due to ongoing national security concerns and discussions about potential bans or ownership changes.
Despite these challenges, TikTok continues to innovate and expand its services, aiming to become a central hub for both entertainment and commerce.
